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Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, Third Edition, 3rd Edition by Aubrey C. Daniels

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17

Employee Engagement

It’s Not About the Employees

If you have read this far, you know that this whole book is about engagement. The concept of discretionary effort is about how to cause employees to want to give their best every day. This chapter will attempt to compare the performance management technology to other methods being sold today as ways to attain an engaged workforce—methods that I consider incomplete, wrong, or both.

In a commercial for Fiber One cereal, a woman pulls up by a Fiber One truck at a stoplight. She rolls down the window and yells to the driver, “I just love your cereal, there. It’s got such high flavor. There’s no way it is just 80 calories! Right? No way. Right?

The driver responds, “Lady, I just drive the truck.” ...

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