Brilliant Strategy for Business

How the book is organised

Brilliant Strategy for Business will build your confidence to make everyday choices into strategic ones. The book is in three parts.

• Part 1: Getting to grips with strategy (Chapters 1 to 3) starts with a short history of the concept and then explores corporate strategy, which is how organisations see the big issues of the wider relationship between them and their environment, how they decide where they want to go and how they resource the changes that happen along the way. The world of strategic design and planning often feels remote from what managers spend their time actually doing, so this first section will help you prepare to get the most out of the rest of the book. It is essential to understand what keeps senior ...