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Brilliant Strategy for Business by Chris Dalton

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The Purpose and Future of Strategy

How this chapter will help you

Strategy is forward-looking. This begs a series of questions not about what we think – but how. What kind of thinking will we need in the future business environment? What kind of action? What kind of responsibility will you hold, personally, for making this happen? In this chapter you will find three responses to such questions, with examples and ideas for your practice.

Introduction

Once upon a time, the definition of corporate social responsibility (CSR) was that it is a manager’s corporate responsibility, within the law, to make as much profit as possible.1 Later, awareness of social issues and the environmental ...

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