How this chapter will help you
If you were the only ones doing what you do, you would have a monopoly. Strategy, quite frankly, would be a fairly dull subject for you. Luckily, you are surrounded by other businesses and other organisations, each with its own aims, objectives and talents, so your life is more interesting. And complex. Your customer has a choice and you have your limitations on what you can feasibly do. This chapter will help you identify what is special about you and what you do.
Introduction
Judging by the number of books on the subject, competitive advantage may be easier to talk about than achieve.
Competitive advantage ...
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