Where are we going? What is our plan to get there? Many have concluded that this is what strategy is about. This chapter tells you where the rest of book is going and how it plans to get there. We start to define strategy (though it is better not to jump to conclusions) and see how holding on to past success can sometimes create problems. The keys to being a good strategist are (i) passion, (ii) good judgement and (iii) a mindset of curiosity and exploration.
There is no doubt that strategy matters. To be a brilliant business strategist you need to have straight in your mind three things: