Acknowledgements
No one learns as much about a subject as one who is forced to teach it.
Peter F. Drucker
Drucker was correct that teaching acquaints you more with a topic than listening about it does. What he did not say was that it is only when you write about a subject that your acquaintance really becomes intimate.
Although this book has been a personal project, produced mostly in isolation, it would not have been possible – or much good – without the support and feedback of those around me. I am grateful to my wife, Gina, for the love and patience that tolerated the writing space. I would also like to thank Professors Marc Day and Jane McKenzie at Henley Business School, and Cigdem Gogus, Rupa Datta, Clive Randall and Sabine Jones for their ...
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