Brilliant Selling



I still remember my first day as a salesman. I was well prepared. I had undergone six weeks of rigorous training and I was pretty watertight on many of the key product lines. I had my new car, clean and polished. My case was full and neat. My shoes were shiny, my suit was pressed and my shirt was ironed. I was a man on a mission – ready for action! And so I went to talk to buyers and prospects – lots of them. And I told them all about our fabulous product range. No one bought from me on that first day, even though I presented (I thought) wonderfully! After a week, only a handful had bought. I was worried. My area manager ...