Part 2
Part 2: Process and planning

I attended a meeting with a prospect some years ago. I arrived at her office with very little time to spare (because I had not planned my journey or the time it would take) and spent a few rushed minutes in the car preparing an agenda (which I should have sent in advance). When I did meet the prospect, I had not planned any of my questions and so failed to drive the meeting in the way that I needed. I did not get the business!

I also remember managing a sales team in which I had two very different individuals. One spoke to lots of prospects, submitted lots of proposals and won a good deal of business. He succeeded through working ...

Get Brilliant Selling now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.