Introduction to the second edition
Welcome to the second edition of Brilliant Selling. We are delighted you are with us! Whatever your motives for buying this book, our intention is very simple: that Brilliant Selling will improve your results with practical ideas on how to sell successfully.
After a lot of soul searching we decided to write a business book back in 2007. We had a host of questions. Are we the right people? Can we write a book that will make a positive difference? Do we have enough to say? The end result was not the book you are reading! We wanted to write a book focused on sales management. It was not to be. Samantha Jackson, our commissioning editor, offered us instead the opportunity ...
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