Brilliant Selling



About the authors

Jeremy Cassell: I started out as a teacher when I left university. I taught English to A level, History to GCSE, ran the hockey club, coached other sports and ended up as Head of Drama at Kelly College in Devon.

After a brief spell in commercial finance, I started my formal selling career in a classic FMCG (fast-moving consumer goods) role – as a territory salesman for L’Oréal. I doubled the sales turnover in three years and even won a new Mini in a generous sales promotion! I ended up as Head of Training and Development, focusing on developing the sales force. After a brief spell at Pepsi and a management consultancy, I ended up doing what I always wanted to do – being my own boss.

So, I ...