Brilliant Selling, 2nd Edition

How this book works

We have all bought books that we were convinced we would read but now sit on our shelf with a corner turned in around page 27. We want Brilliant Selling to be different.

We talked to a lot of people involved in sales about what they would find useful and how they would like to use a book on the subject. We created a specific sales survey in which we asked over 300 successful salespeople how they sell effectively. We have used a fair amount of the evidence from this survey in the book. More can be found on our website – www.brilliant-selling.com.

We recognise that you may have some very specific questions about selling. These may include:

• What specifically can I do to improve my performance immediately?
• How can I sell ...