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Brilliant Selling, 2nd Edition by Jeremy Cassell, Tom Bird

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Chapter 22: Preparing winning pitches

Sales presentations can come in many different guises. Here are some contrasting ways in which people pitch for business:

  • Formal or informal.
  • Individual or as a team.
  • In front of one or a few people, or in front of many people.
  • Long or short.
  • With questions or without questions.
  • With visual aids or without visual aids.

How do you present now? There are many great books about presenting so we want to focus specifically on sales presentations. Whatever way you and your company present, this is where you really earn your money. This is the performance element – get this wrong and you can be out of the door swiftly. Get it right and your presentation ...

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