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Brilliant Selling, 2nd Edition by Jeremy Cassell, Tom Bird

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Chapter 21: Writing great sales proposals

Winning business in today’s highly competitive market often means you will have to write some type of proposal. Whether you are trying to win a new customer or sell an idea to a current customer, your sales proposal is unlikely to win you the deal but it could easily lose you the deal.

‘Few writers think of the messages they are trying to communicate in a report.’

– Bruce Ross-Larson, Riveting Reports

Getting results

Your proposal is a sales, not a technical, document. It is imperative that you demonstrate your credibility, understanding and customer focus in every proposal that you present to your customer or prospect. What can you do ...

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