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Brilliant Selling, 2nd Edition by Jeremy Cassell, Tom Bird

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Chapter 8: Planning for success

Planning implies coming up with a method, procedure or approach in advance of taking action. Perhaps a good example of the benefits of planning is this quote from the entrepreneur Donald Trump:

‘When I started out in business, I spent a great deal of time researching every detail that might be pertinent to the deal I was interested in making. I still do the same today. People often comment on how quickly I operate, but the reason I can move quickly is that I’ve done the background work first, which no one usually sees. I prepare myself thoroughly, and then when it is time to move ahead, I am ready to sprint.’

Planning is another one of those ...

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