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Brilliant Selling, 2nd Edition by Jeremy Cassell, Tom Bird

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Chapter 5: Continually improving through self-coaching

Brilliant Salespeople engage in self-coaching all the time – even if they do not call it that.

Coaching has emerged in recent years as a popular development tool. While it came from the world of sport, its application and success in business relates to its focus on increasing responsibility and awareness. Many businesses employ coaches to help senior managers, but coaching is also something that you can use very effectively on yourself.

Some of you will have a sales manager and others will not. Even if you do report to a sales manager the chances are that you are, to a large extent, left to your own devices. You need to achieve the sales ...

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