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Brilliant Selling, 2nd Edition by Jeremy Cassell, Tom Bird

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Chapter 1: The personality of a salesperson

Most people think that all great salespeople have a certain type of personality: big, bubbly, extrovert. But one of the best salespeople that we know would certainly not describe themselves in this way. He is introverted, reserved and quiet but has one of the biggest and most powerful networks in his sector. He is a great salesperson.

Being a Brilliant Salesperson is actually about being yourself and utilising what you have to maximum effect. You may not be aware of the aspects of your own personality that support or detract from the sales results you achieve. When someone comments on some aspect of your salesmanship, what part of your personality ...

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