Introduction

One of the most powerful forces in the world lies in between your ears. The human mind, working in combination with other minds, can achieve almost anything: dismantle the atom, build a cathedral, fly to the moon.

And you are already a psychologist. You already have a good ability to understand, influence and predict the minds of others – you do it every day. Your ability to understand people is highly significant – some psychologists believe that your ability to understand other minds is probably why you have a mind at all.

Think back to the conversations you have had or heard in the last couple of days. How much of the discussion was about friends, relatives, workmates, the boss or people you know from the media – actors, royalty, ...

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