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Brilliant Presentation, 3rd Edition by Richard Hall

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Chapter 2 This is your career we’re talking about

Increasingly it’s no use pretending that how you look and how you sound is irrelevant to how you are perceived as doing your job. A scruffy, grumbly and mumbling dentist will do less business than someone who is cheerful and looks well-kempt. There was a dentist in New Barnet when I was young called Dr Screech but that’s another story.

These days your competence and potential as an executive will be judged by how well you present. And in a global economy there is no longer anywhere to hide. So even if you are a success at your job, good at the key skills of project management, people management and creativity, if you can’t do compelling ...

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