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Brilliant Presentation, 3rd Edition by Richard Hall

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Chapter 1 Changes, technology, the media and you

We can underestimate current changes in business or we can exaggerate them. What we can’t do is ignore them. Here’s what Seth Godin the author of ‘Purple Cow’ said in one of his blogs recently:

It takes a long time for a generation to come around to significant revolutionary change. The newspaper business, the steel business, law firms, the car business, the record business, even computers … one by one, our industries are being turned upside down, and so quickly that it requires us to change faster than we’d like.

It’s unpleasant, it’s not fair, but it’s all we’ve got. The sooner we realize that the world has changed, the sooner we can accept ...

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