Read this first
I’m not a big fan of ‘introductions’. If you’re like me, you probably skip them and get straight into the meat. But bear with me, this is important. Hence the title, ‘Read this first’.
Why are you reading this book?
Many of the people who read Brilliant Pitch are doing so because pitching forms part of their job and, typically, a very obvious part at that. If you currently work in sales or marketing, or for a marketing or communications agency, then pitching is obviously a core skill you will need to master. No surprise there. But the truth is, there is almost no career that doesn’t require an ability to put together and deliver an effective pitch from time to time. Moreover, when those times do occur, they tend to be at critical ...
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