About the author

Shaun Varga is Chairman and Creative Director of Ingenuity, a new business development consultancy, which advises both marketing services agencies and sporting organisations on how to pitch for new business.

After an MA from Christ Church Oxford, Shaun began his career in 1986, joining advertising agency JWT London as an Account Executive. He has worked at senior levels in a wide range of marketing services agencies in the UK and Europe, including advertising, film and video, digital, design and public relations.

He has co-founded two creative agencies, including the digital agency Glue, and worked as Marketing Consultant to a government-funded business incubator.

In his spare time he is a keen yachtsman, motorcyclist and player ...

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