Foreword

Here is a book you might want to take a look at with excitement.

What is important to you about being more persuasive? Success, status, recognition or something else? This book will challenge, delight and inform you. It will also change you.

I have known Stephen Young for over 25 years. Our paths first crossed when we worked together at Europe’s first executive search firm specialising in the technology industry. I quickly formed a strong respect and liking for an individual with a solid work ethic married to a very positive and outgoing personality.

Our paths have taken on a comparable quality. We both went on to run our successful executive search businesses, and today we share a profound interest in human motivation and persuasion. ...

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