About the authors

Stephen C. Young is, foremost, an entrepreneur and, today, a leading trainer and founder of Proactive Persuasion, a UK consultancy delivering unique immersion-style training seminars about persuasion.

He grew up and was educated in Newcastle upon Tyne. After leaving school, he spent a short time as an electrical engineer. His sales career started in 1978 when he joined the city’s principle daily newspaper, The Evening Chronicle. For two years, he worked in the challenging world of advertising sales before, in 1980, relocating to London to take up an appointment at the Foreign & Commonwealth Office (FCO).

Experiencing first-hand the high cost of living in the Capital, and with three weeks to wait before taking up his new post, ...

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