- Be a champion Every marketing initiative needs a champion, someone who’ll go way beyond any call of duty to make it succeed. No great champion = no great campaign.
- Team is all Your team (internal and external), united by you, is what will make this adventure succeed.
- The weekly inquisition You need to meet or talk weekly (and briefly)to make sure everything is working properly and in a coordinated way. This is truth time. Don’t bury bad news. Tell it and fix it.
- Diversity works Your team needs to be diverse, not just clones of you (however good you are). When you really try to get the best out of a diverse group of people something extraordinary ...
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