Contents
part 1 Putting marketing into context
1 Marketing brilliance starts with a sense of smell
2 Have you got what makes a marketing star?
3 The marketing battleground – past, present and future
5 All about customers, consumers and how they behave
part 2 Ladies and gentlemen, choose your weapons and start marketing
6 Madmen and the art of persuasion
7 PR – champagne, tequila and spin
8 The ‘new age’ of digital marketing
9 Social networking – is this the future of marketing?
10 Sponsorship – getting your name up in lights
11 Designing a product into a brand star
Get Brilliant Marketing, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.