Index 229
importance of 195–6, 223
initiatives 170–1
key themes 175–86
managing your managers
165–70
master-class 187–202
minimum essentials 192–3
processes 83–4
project management 189–90
software projects 101, 102–4,
117–18
tasks 122–3
turning round failing teams
190–2
see also leadership
manipulation 4–6
market positioning 57–61
market research 56, 144, 148–9
marketing 60, 61, 144, 145–7
business plan 69
consultants 131
costs 73
diversification 161
markets 58–9, 68, 73, 140
McKinsey 109
media 53–4
advertising channels 57
brand awareness 147
research and analysis 56
meetings 7, 24, 26, 129
micro-management 183, 189,
220
middle managers 165, 167, 170
misconduct 8–9, 192
mistakes 154, 159, 167, 181, 193
momentum 37, 66
moral manipulation 4–5
morale 34, 84, 191, 200
motivation 22–3, 87, 112, 114
see also demotivation
myths 88, 140
names 146
Napoleon Bonaparte 32
networks of personal contacts 57,
149, 197
niche markets 58, 73, 147
‘no’, saying 157
norms 106
obsession 105, 118
offerings, new 59–61, 64, 73
office environment 87–8, 106,
211–12
office politics 23, 178, 196–7
openness 5–6, 41, 172
operations management 126
opportunities 50, 61, 65, 73, 83,
159
optimism 40, 43
organisational structure 61, 156
organising your team 119–32
consultants 130–1
delegation 125–30, 132
finances 123–5
management tasks 122–3
time management 121
overreaction 24, 160–1, 197
overwork 181
paranoia 107
Pareto’s law (80:20 rule) 51, 53,
136, 157, 181–2
partners 52, 69, 71, 72
passion 39, 43, 136, 137, 173,
179
pay
consultants 109
pay reviews 22
poaching salaries 15
setting 197–200
staff appraisals 18
team culture 84
perceptions 183–4
performance 4, 194
appraisals 17–18
business performance
information 64
Z01_PEEL3231_03_SE_EM.indd 229 20/09/2010 14:43
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