CHAPTER 1
Managing
people
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T
he thought of writing this chapter was what motivated me
to write this book in the first place. Let’s face it, the average
standard of managing people is far from brilliant, so this
is a very good place to start a book about becoming a brilliant
manager.
I would like to start with an optimistic observation:
People in a work context are very forgiving. If your performance
improves then your staff will very soon forget your past lapses.
This means that you can turn round the team’s view of your
management style very quickly indeed.
I will also restate the golden rule of management in an appro-
priate form:
The simplest way to get your staff to behave in a particular way is to
behave that way yourself.
Fundamental principles of managing people
One of the problems that managers face when managing people
is that they often have not accepted the fact that the principles
of people management are very similar to the principles of being
a good parent or a good teacher, namely:
setting high expectations of people’s performance and
behaviour that is appropriate to their abilities;
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4 brilliant manager
setting clear boundaries of acceptable behaviour;
imposing discipline and, where necessary, punishment when
behaviour is unacceptable;
setting clear boundaries of acceptable performance; working
with underperforming staff to improve their performance;
if performance cannot be improved in your team you
must decide if individuals need to leave your team or, in
extremis, whether they need to leave the organisation;
providing clear, immediate feedback on performance and
behaviour; praise good performance, and constructively
criticise poor performance;
personally setting an example of the performance and
behaviour you expect;
behaving in a way that wins the respect of your team.
Being a parent or teacher is a great responsibility. Brilliant man-
agers have to accept that they are doing a job with similar levels
of responsibility. You may find this uncomfortable as a manager,
but your staff will have no trouble at all accepting that this is the
way brilliant managers should behave.
Is management manipulation?
I would really like to believe that you can be a manager without
being manipulative, but there will be times when a manager has
got to be manipulative. The uncomfortable truth is that when
resolving all the different pressures from existing customers,
your own organisation, bids for new business and the like, you
are inevitably going to have to persuade people to do things that
are not entirely in their own interests. It is also an uncomfortable
truth that you are not always going to be in a position where you
can explain the bigger picture to all your staff. All that you can
hope to achieve is that your manipulation is moral. My definition
of moral manipulation would be:
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