Brilliant Influence

Caspian Woods

Influence is one of the most powerful skills in business and life. It allows us to

earn the trust and respect of others; lead and manage teams, individuals and

situations with power, confidence and success; and, most crucially, it propels our

life forward, enabling us to take on challenge after challenge.

Based on over twenty years of analysing the behaviour of skilled communicators

and influencers in commercial, political and voluntary arenas, the author

combines these findings with psychological principles and case studies to help

you build your influencing skills, step-by-step.

Visit us on the web

www.pearson-books.com

£10.99

business

Clayton

BRILLIANT OUTCOMES

•Useyourbodylanguagetoestablishinstantrapport

•Understandhowpeoplemakedecisionssoyouget

a‘yes’everytime

•Usewordsselectivelytogainlastingtrustand

respect

Influence

brilliant

Mike Clayton

Howtomake

thingshappeninall

aspectsofyourlife.

Mike presents an excellent summary of how to influence

with integrity; he skilfully raises the reader’s awareness and

provides pragmatic, easy to follow steps to achieving

brilliant influence.

Julian Badcock, Partner, Inpoint (An Aon Company)

Influence

What the most

influential

people know,

do and say

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