CHAPTER 4 Reading between the lines: feelings, emotions and attitudes

Although claims that communication is 93% non-verbal communication and only 7% words are inaccurate, if you have ever watched TV with the sound turned off, you know that it’s not too difficult to pick up the essence of what people are saying and feeling simply by paying attention to their non-verbal communication.

brilliant recap

The 7%–38%–55% rule

The claim that communication is 55% body language, 38% tone of voice and 7% words is inaccurate. Professor Albert Mehrabian carried out research on verbal and non-verbal messages, feelings and attitudes. He has stated ...

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