Many of us write presentations as part of our jobs. Now, I don’t want to talk too much about how to write them (not least, as there are whole books about the subject in this series). But there are a few big things that go wrong when people write on-screen presentations. Not for nothing do people talk about some aspect of their working lives as Death by PowerPoint.
So, what goes wrong? Well …
- People don’t think of an overall structure. Instead, you get a download of every fact and stat they could think of, in an apparently random order. Your reader doesn’t know what’s coming, where you’re heading or (most worryingly for them!) how long it’s ...
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