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Brilliant Business Plan by Dr. Kevan Williams

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Appendices

Appendix 1 – Business Plan template

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Executive SummaryFor guidance see Chapter 9.

In writing the Executive Summary we need to address five key questions:

  1. Is there a market?
  2. Does the business have the products/services to win?
  3. Does the business have the people to make it happen?
  4. How much money will the business make?
  5. Where will the business go?

Description of the BusinessFor guidance see Chapter 3 and address the specific Business Plan Actions.

See also BUSINESS PLAN ACTION: Write a short statement (say 30 words max.) that makes it clear what your business is and what it does.

Our MissionFor guidance see Chapter 3 and address the ...

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