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Brilliant Business Plan by Dr. Kevan Williams

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chapter

‘Knowledge is power.’

Attributed to Sir Francis Bacon, English author, courtier and philosopher (1561–1626), Ferdowsi (940–1020) and others

Of one thing we can be certain; when our business becomes successful, other people will take note. And once they have taken note then they will want a piece of what we have. Obviously if we are successful we have that most important thing we seek in our Business Plan, a source of competitive advantage. But the very best we can have is a source of ‘sustainable’ competitive advantage, i.e. something that our competitors cannot take away even if they want to. In our business planning it is therefore important ...

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