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Brilliant Business Plan by Dr. Kevan Williams

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chapter

‘The market is not an invention of capitalism. It has existed for centuries. It is an invention of civilization.’

Mikhail Gorbachev, 8 June 1990

Marketing – the key success factor

Make no mistake, marketing has the power to make or break your business. Some regard marketing as ‘spin’ or hype. Some regard it as just advertising. And some see it as the ultimate way of wasting money. Yet it is oh, so much more than any of these; get it right and it will make your business.

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Think and list some successful companies you use and/or admire.

BMW, ...

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