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Brilliant Business Plan by Dr. Kevan Williams

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chapter

The best victory is when the opponent surrenders of its own accord before there are any actual hostilities … It is best to win without fighting.

Sun-tzu, Chinese general and military strategist (c.400 BC)

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Competition is bad because it leads to businesses being destroyed. Avoid it. Look for market opportunities with less competition.

Competitive advantage

Many people start their own business to pursue their dream. And this is a good thing. Indeed, if it is our dream it means we are more willing to stick at it, to get it going and to run it. ...

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