Acknowledgements

It has been a privilege to be able to write this book and my heartfelt thanks go to Samantha Jackson at Pearson for believing in me and to Rachel Hayter for her willing support and words of encouragement.

Publisher’s acknowledgements

We are grateful to the following for permission to reproduce copyright material:

Simon & Schuster, Inc. for the figure on p. 47. Adapted with the permission of The Free Press, a Division of Simon & Schuster, Inc., from Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. Porter. Copyright © 1985, 1998 by Michael E. Porter. All rights reserved.

In some instances we have been unable to trace the owners of copyright material, and we would appreciate any information that ...

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