Brief: Make a Bigger Impact by Saying Less

Index

A

Action plan

Active listening

in controlled conversations

to determine interests of audience

during meetings

in TALC Tracks

ADD (attention-deficit disorder)

ADD (awareness, discipline, and decisiveness)

Agenda:

for controlled conversations

for meetings

Al and Betty Story (W. W. Grainger)

Angel investors

Annual reports

Apple

Appreciation, for brevity

Approach (in Narrative Maps)

Ariens, Dan

Ariens Company

Atlassian

Attention

brevity as key to capturing

and lack of buildup time

Attention-deficit disorder (ADD)

Attention span

Audience:

answering needs of

and choice of visuals

determining interests of

as focus of controlled conversations

in job interviews

knowing motivations of

making videos for

for PR and marketing

of presentations

reading body language of

tailoring idea to needs of

tailoring material to

understanding of topic among

visuals preferred by

Awareness,. See also individual topics

B

Background, in BRIEF maps

Bad news

bright side of bearing

delivering

serving s#&* sandwiches

Barnum, P. T.

Barry, Dave

Beginning, in BRIEF maps

Berkson, Jeff

Big idea

clarity of

and mixed messages

narratives of

radical focus on

tailoring, to investors' needs

Blanchard, Kenneth

Body language:

posture

reading

Boeing

Bohn, Roger

Bolding key ideas

Boring Meetings Suck (Petz)

Borta, John

Breaks, taking

Brevity

conciseness vs.

impact of

and interruptions for executives

as key to capturing attention

lack of

light vs. deep

perception of

techniques for

BRIEF Box

Briefings. See also Military briefings ...