About the Author
Joe McCormack is on a mission to help organizations master the art of the short story. In an age of shrinking attention spans, nonstop interruptions, and floods of information, the messages business leaders send out are getting lost in a sea of words.
An experienced marketing executive, successful entrepreneur, and author, Joe is recognized for his work in narrative messaging and corporate storytelling. His passion is to tackle head-on the “less is more” mandate.
A passionate leader, he founded the BRIEF Lab in 2013 after years dedicated to developing and delivering a unique curriculum on strategic narratives for the U.S. Army Special Operations Command (Fort Bragg, North Carolina). He actively counsels military leaders and senior executives on key messaging and strategy initiatives. His clients include W. W. Grainger, Harley-Davidson, USG Corporation, BMO Harris Bank, SAP, MasterCard, Heinz, Hoffman-La Roche, and Jones Lang LaSalle.
He founded and serves as managing director and president of the Sheffield Company, an award-winning boutique agency that specializes in narrative messaging, and short-form visual storytelling production.
He also speaks at diverse industry and client forums on the topics of messaging, storytelling, change, and leadership.
Previously, he served as senior vice president of Corporate Marketing at Ketchum, a top-five marketing agency in Chicago, where he introduced new service models to enhance messaging and deepen relationships with market ...
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