Bridging the Values Gap

Foreword

by John Mackey and Raj Sisodia

Ed Freeman and Ellen Auster have written the definitive guide to thinking about and implementing a values-based approach to business. They provide a wealth of compelling examples and offer very practical frameworks for companies to successfully navigate this rocky terrain.

As longtime proponents of conscious capitalism, we strongly believe that values are foundational for companies looking to embody a more conscious way of doing business. Values inform a company’s purpose, which is one of the four key tenets of conscious capitalism, along with stakeholder integration, conscious leadership, and conscious culture. The collection of values that are core to a company compose its culture. The values of the company’s ...