Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't

Index

A

1. A/B testing

2. Average order value (AOV)

B

1. BazaarVoice

2. Brand audit

3. Bricks-to-clicks

4. Buy Box

C

1. Click-and-collect

2. Compare with live

3. Content health

4. Conversion rate

D

1. Dashboard

2. Digital asset management

3. Drop-ship vendor (DSV)

E

1. E-commerce

2. Electronic data interchange (EDI)

F

1. Findability

G, H, I, J, K, L

1. Google Manufacturer Center (GMC)

M, N

1. Marketplace

2. Master Catalog

3. Minimum advertised price (MAP)

4. Mobile commerce

O

1. Omnichannel

P, Q

1. Price visibility

2. Private label

3. Product detail pages (PDPs)

4. Product information management (PIM)

R

1. Responsive design

S, T, U, V

1. Search engine marketing (SEM)

2. Search engine optimization (SEO)

3. Share of search

4. Share of shelf

5. Shopability

6. Shopping cart

7. Showrooming

W, X, Y, Z

1. Webrooming