Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't

© David Feinleib 2017

David Feinleib, Bricks to Clicks, 10.1007/978-1-4842-2805-0_10

Glossary

David Feinleib¹ 

(1)San Francisco, California, USA

Term	Definition
A/B testing	The process of testing two different versions of a web page (A and B)to determine which one converts better. Retailers often A/B test different page layouts; suppliers and retailers A/B test different images and product descriptions.
AOV	See average order value.
average order value	The typical size of an order on a retailer’s web site.
BazaarVoice	A company that provides review management and syndication through a network of brands and retailers.
brand audit	An automated evaluation of a brand’s online presence, product imagery, product descriptions, and other content measured ...