About the Authors      

Lora Cecere is the founder of the research firm Supply Chain Insights, which is paving new directions in building thought-leading supply chain research. She is also the author of the enterprise software blog Supply Chain Shaman. The blog focuses on the use of enterprise applications to drive supply chain excellence. As an enterprise strategist, Lora focuses on the changing face of enterprise technologies. Her research is designed for the early adopter seeking first mover advantage. Current research topics include the digital consumer, supply chain sensing, demand shaping and revenue management, market-driven value networks, accelerating innovation through open design networks, the evolution of predictive analytics, emerging business intelligence solutions, and technologies to improve safe and secure product delivery. With more than 30 years of diverse supply chain experience, Lora spent 9 years as an industry analyst with Gartner Group, AMR Research, and Altimeter Group. Prior to becoming a supply chain analyst she spent 15 years as a leader in the building of supply chain software at Manugistics and Descartes Systems Group, and several years as a supply chain practitioner at Procter & Gamble, Kraft/General Foods, Clorox, and Dreyers Grand Ice Cream (now a division of Nestlé).

Charles Chase is the principal industry consultant of the manufacturing and supply chain global practice at SAS. He is the primary architect and strategist for delivering demand planning ...

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