Contents
Supply Chain Pioneers: The Tipping Points
Supply Chain Process Evolution
Procter & Gamble: The Quiet Leader
Apple and Dell: Inventing New Models
Chapter 2 Building Value Networks
The Journey from Cost to Value
Why Are Value Networks So Hard to Build?
A Close-up: Taking a Closer Look at a Value Network within the Consumer Value Chain
Success in Creating Value in Value Networks
Mistakes in Building Value Chain Networks
Chapter 3 The New World of Demand Management: Demand Sensing, Shaping, and Translation
Learning a New Language to Build Market-Driven Demand Management Processes
What Is Market-Driven Demand Management?
Achieving Market-Driven Capabilities
Why Is Becoming Market Driven Important for Industrial Companies?
Driving the Market-Driven Demand Management Advantage
Social: A New Form of Demand Signal
How Can a Company Improve Demand Management?
Chapter 4 Supply Management Evolution
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