Contents

Foreword

Preface

Chapter 1 Why Bricks Matter

Implications

Building the Right Bricks

A Look at History

Supply Chain Pioneers: The Tipping Points

Meet the Pioneers

Why It Matters

Supply Chain Process Evolution

Who Does Supply Chain Best?

Meet the Supply Chain Leaders

Procter & Gamble: The Quiet Leader

Apple and Dell: Inventing New Models

Summary

Notes

Chapter 2 Building Value Networks

The Journey from Cost to Value

Aligning for Success

Building of Value Networks

Building Value Networks

Why Are Value Networks So Hard to Build?

A Close-up: Taking a Closer Look at a Value Network within the Consumer Value Chain

Value Chain Case Studies

Success in Creating Value in Value Networks

Mistakes in Building Value Chain Networks

Risk Management

Shift to Value-based Outcomes

Summary

Notes

Chapter 3 The New World of Demand Management: Demand Sensing, Shaping, and Translation

What Is Demand Management?

Learning a New Language to Build Market-Driven Demand Management Processes

What Is Market-Driven Demand Management?

What Is Demand Sensing?

What Is Demand Shaping?

Achieving Market-Driven Capabilities

Why Is Becoming Market Driven Important for Industrial Companies?

Driving the Market-Driven Demand Management Advantage

Social: A New Form of Demand Signal

How Can a Company Improve Demand Management?

Summary

Notes

Chapter 4 Supply Management Evolution

Current State

Supply Chain Matters

Procurement of Raw Materials

Manufacturing: The Making of Products

Transforming Manufacturing

Logistics ...

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