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The End—And the Beginning
IN THE 1990S, Steve worked closely with the marketing group of Discovery Communications. He’d travel to Beth-esda, Maryland, about two days a week and worked with the creative team in developing promos and marketing materials for their networks. During that time, he saw four different people hired as creative director for the company. And each time, he watched the individual set sail without a compass. Each time, Steve would take the time to sit with the new CD and give him an in-depth briefing of the company: where it was, where it had been, and where it was going. Steve knew it was the smartest way to ensure that he’d continue to be a part of the team—but also a smart way to keep the company on an even keel.
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