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Sell the Plan
THIS IS THE third time we’ve talked about selling. That’s because selling happens at each key stage of your process. First, you sold the idea of seeking a Big Idea. Then, you sold the Big Idea. Now, you’ve got to sell the plan to enable the Big Idea. Yes, every great Big Idea needs to be sold and resold.
Back to Paul’s lake house. Paul had the idea to put a trail around one of the lakes that his homeowners’ association owns. He brought the idea to the conservation committee, who suggested the idea be presented to the board of directors. The board of directors approved the low-impact taping of a trail, to be brought back to them for final approval. The marked trail was then represented to the board with a map to show ingress and ...
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