17
Due Diligence
SEVERAL YEARS before Steve arrived at NBC, the promotion department had redesigned the company logo and was using a block-letter N in two colors, half in red, half in blue. After winning approval from everyone in the company, and spending a small fortune on stationery, business cards, program promotional artwork, signage, and the thousands of other corporate logo applications, they announced the new logo to the world—only to find it was virtually indistinguishable from Nebraska Public Television’s logo. Nebraska Public Television got to fund many of its programs for the next few years from the money NBC paid them to get the rights to the two-color N. Oops!
Somewhere in the process, you’ve got to bring in the lawyers. There are ...
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