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Breakthrough! by Steve LANCE, Paul KURNIT

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1

How Ya Doin’?

THERE’S AN OLD show-business joke about a producer who opens a musical out of town. Opening night in Omaha, the show does $750 in ticket sales. A friend calls him up and says, “How’d the show go?” The producer answers, “Great! We sold $900 worth of tickets.”

Besides lying about your results, which the Securities Exchange Commission, your investors, and your mother tend to frown upon, the question of how you’re doing is one of the most difficult tasks a person has to do. It’s also one of the most feared questions people in business hear all the time. Putting aside the lies, the fears, and the unwillingness to take the question seriously, take a moment to ask yourself what your answer would be.

It should be easy. After all, you’ve ...

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