ABOUT THE AUTHORS
This book is a summary of Paul’s career. At every step, Big Ideas were the currency of his business practice, and Breakthroughs in the marketplace were the dividends. As president of DDB advertising agency, Griffin Bacal, Paul was one of the inventors of the global smash hit property, Transformers. He was deeply involved with thousands of toys, games, and entertainment properties that have been Breakthroughs around the world.
Prior to Griffin Bacal, Paul honed his approach to innovation at Benton & Bowles and Ogilvy & Mather working for some of the finest marketing organizations in the world: Procter & Gamble, American Express, Kraft/General Foods, and Hasbro. Paul adopted a very simple philosophy: Big Ideas only happen when ...
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