Breakthrough!

Table of contents

1. Cover page
2. Title page
3. Copyright Page
4. Dedication
5. Contents
6. Introduction
7. Acknowledgments
8. Overview: What’s a Big Idea?
9. Step 1: Put an End to Business as Usual
   1. 1 How Ya Doin’?
   2. 2 Why Rules Are Traps
   3. 3 The New Rules
10. Step 2: Get Business Buy-In
    1. 4 Build the Sale
    2. 5 Make It Stick
11. Step 3: Organize the Team and Process
    1. 6 True Believers, Consensus Builders, and Odd Ducks
    2. 7 Fire Up the Engines
    3. 8 Parameters and Process
12. Step 4: Land on the Big Idea
    1. 9 What Are You Selling?
    2. 10 What Are You Looking For?
    3. 11 The Competitive Landscape
    4. 12 Coming Up with the Big Idea
    5. 13 Give Every Idea a Chance to Live
    6. 14 Sifting and Winnowing
13. Step 5: Build Momentum for the Idea
    1. 15 Determine the Dimensions of the Idea
    2. 16 Research
    3. 17 Due Diligence
    4. 18 Budgets
    5. 19 Management Buy-In
14. Step 6: Develop the Plan
    1. 20 What Should the Plan Look Like?
    2. 21 Sell the Plan
    3. 22 Who Ya Gonna Call?
15. Step 7: The Launch
    1. 23 Let’s Do Launch
    2. 24 Implement a Readable Test
    3. 25 Read, Roll, or Kill
    4. 26 Celebrate!
    5. 27 The End—And the Beginning
16. Index
17. About the Authors