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Breakthrough Thinking

Book Description

Harness your creative potential!

Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking a part of your approach to every aspect of your life.

Breakthrough Thinking is a holistic approach to creativity complete with industry examples from successful creative professionals and some of the top creative organizations in business today. Within the pages of this timely and comprehensive guide to idea generation and problem solving you'll find techniques and exercises to help you:

  • Develop critical understanding of concepts, theories and trends in creativity
  • Learn how to develop and apply creative concepts and strategies within today's competitive business environment
  • Brainstorm, analyze and evaluate innovative ideas and solutions
  • Empower your team's creative process
  • And much more
Let Breakthrough Thinking be your guide and tap into your creative potential today!

"This book represents an important contribution to our growing understanding of creativity in professional practice. Vogel's take on it from a variety of perspectives and contexts is rich and rewarding." --W. Glenn Griffin, Ph. D., Associate Professor of Advertising, The University of Alabama and co-author of The Creative Process Illustrated

"A resource not only for industry innovators, but also for academic mentors who aim to provide rich learning environments for creative leaders of the future." --Joann M. Montepare, Professor of Psychology, Lasell College

Table of Contents

  1. Title Page
  2. Special Offers
  3. Contents
  4. Dedication
  5. Introduction
  6. New Truths About Creativity
    1. Creativity: The Traditional Definition
    2. The Perfect Storm
  7. What Is Creativity?
    1. Defining Creativity in the Business Environment
    2. Who Is Creative?
    3. Creativity and Self-Perception
    4. Practice Makes a Better Brain
  8. Creative Thinking
    1. Creative Thinking
    2. Creative Thinking and the Brain
  9. The Creative [Problem-Solving] Process
  10. Creative Thinking Methods and Techniques
    1. Brainstorming
    2. Lateral Thinking
    3. Six Thinking Hats
    4. Random Input
    5. Reversal
    6. Scamper
    7. Methods of Analysis
  11. Evaluation of Ideas
  12. The Importance of Communicating Ideas Effectively
    1. Bringing Ideas to Market
    2. Resistance to New Ideas
    3. Ideas Need to Be Simple and Translatable
    4. Ideas Need to Allow the Audience to Interact
    5. Communicating Ideas
    6. Communication Mediums
    7. Storytelling
    8. Sight or Visual Imagery
    9. Sound
    10. Environment
    11. Attitude
  13. Creativity and Place
  14. Creativity and Philosophy
    1. Why Leadership Matters
    2. Where Unplanned Collisions Happen and Energy Flows
    3. Open Space is Not Enough
    4. Constant Level of Critique
    5. Postmortem or Die
    6. The Freedom to Take on Challenges
    7. Tap into Talent Outside Your Boundaries
    8. Ignite the Cognitive Surplus of Employees
  15. Maintaining a Flexible Mind
  16. Student Case Studies
    1. Brenna McCormick
    2. Noreen Arora
    3. Christiane Schaefer
    4. Eric Rosati
    5. Amanda Mooney
    6. Siobhan O’Shaughnessy
    7. Liz Goodwin
    8. Lorelei Bandrovschi
    9. Harini Chandrasekar
    10. Matthew Fiorentino
  17. Creative Executive Profiles
    1. Johnny Vulkan
    2. Andrew Deitchman
    3. David Droga
    4. Michael Lebowitz
    5. Rob Schwartz
    6. Susan Credle
    7. Margaret Johnson and Rich Silverstein
    8. Roger Hurni
    9. Marshall Ross
    10. Chris Foster
    11. Edward Boches
    12. Lynn Teo
    13. Tim Leake
    14. Lance Jensen
    15. Blake Ebel
    16. Mark Hunter
    17. Doug Spong
  18. Endnotes
  19. References
  20. About the Author
  21. Acknowledgments
  22. Copyright