ACKNOWLEDGMENTS

I want to thank my agent, Rita Rosenkranz, for her thoughtful support in finding the right home for this manuscript, and my longtime editor, Donya Dickerson of McGraw-Hill, for her enthusiastic attitude in embracing it. My thanks also to Professor Richard E. Vatz, whose work in the field of rhetoric and persuasive communication was the inspiration for this book; and to Andrew Erdman, PhD, Lydia Dishman, and Terri Peterson, PhD, thanks for their invaluable input in the early stages of the manuscript. I owe gratitude to my many clients who’ve enriched my life with their trust and the experiences that are woven into this work. Thanks also to my wife, who graciously offered her critiques. They were spot-on and made the end product ...

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